AI Visibility Tracking

AI search engines like ChatGPT, Perplexity, Claude, and Gemini are becoming a primary way buyers research products and categories. Unlike traditional search, these answers surface only a handful of brands per response, which makes visibility a concrete, competitive metric rather than a ranking position.

The articles below cover everything marketing teams need to understand and manage that metric: the fundamentals of measurement, how to benchmark against competitors, what signals influence whether a brand gets mentioned, and how to turn tracking data into a repeatable optimization process. You'll find deep-dive explainers, tool comparisons, tactical breakdowns, and opinion pieces from the Asky team.